Corporate social responsibility is becoming increasingly important as companies strive to differentiate themselves from competitors, expand market share, and, most importantly, meet increasing consumer demand for responsible business practices.
During a keynote breakfast address, small business founder and CEO Alyssa Martina of Metro Parent Publishing will present "Why Entrepreneurs Should Care About Corporate Citizenship."
The free event is presented by Wayne State University's Center for the Study of Citizenship in partnership with TechTown and will be held at 8 a.m. on Tuesday, Jan. 24, 2012, at the university's McGregor Memorial Conference Center, 495 Ferry Mall. Donations of $10 per person are welcomed.
"Martina embraces social responsibility for her company's actions and encourages a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere," said Marc Kruman, Center for the Study of Citizenship director and Department of History chair.
Audience members will have an opportunity to interact with the speaker during breakfast and a question and answer session. RSVP at http://tinyurl.com/7ozmaul.
The Center for the Study of Citizenship is the premier global institution dedicated to the interdisciplinary study and promotion of citizenship. Vital communities - social, economic and political - require informed, active citizens.
TechTown is a community of passionate, diverse people and businesses driven by an entrepreneurial spirit to pursue extraordinary opportunities. Entrepreneurs join TechTown to receive guidance and get connected with resources needed for success. TechTown offers entrepreneurs unique access to Wayne State University's research, academic and technology assets. By reigniting an entrepreneurial culture, TechTown is fueling business growth, job creation and the revitalization of Detroit's Midtown and beyond. Learn more about TechTown at http://www.techtownwsu.org.
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Wayne State University is a premier urban research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students.